Connecting to the Core is a Life Coach, Mediation, Market Research consulting firm

Based in the Baltimore Metropolitan Area, our mission is to work with individuals and corporations to co-create best ever experiences. Contact us today to start co-designing your next experience.


Life Coaching

Understanding your or your employees' strengths and opportunities at the “CORE” is essential to creating and living your best ever experience. If you are interested in making personal or corporate changes, partner with us to co-create your next experience.

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Mediation / Dispute Resolution

Understanding a person’s intentions at the “CORE” is critical to successful dispute resolution. If you are in need of dispute resolution or creation / modification of an existing parenting agreement, contact Connecting to the Core.

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Market Research

Understanding your consumer at the “CORE” is critical to creating experiences that will delight him or her and keep them returning for more! Partner with Connecting to the Core for your market research project.

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While working for Procter & Gamble, Cheryl demonstrated mastery in the area of Market Research, and continues to be a powerful life coach for me. Read More

I have known Cheryl for over 20 years. Throughout this time, while working for Procter & Gamble, Cheryl demonstrated mastery in the area of Market Research, leading the launch of a series of market place innovations. In addition, Cheryl has been (and continues to be) a powerful life coach for me during my recent career pivot helping me reframe my challenges and keeping me optimistic and effective during the lows of the process.

Laura E. — Senior Research Manager
Individual Coaching & Market Research

Cheryl is extremely hard-working and understands business structures, people of different ethnicity, and issues of having multiple offices. Read More

As a parent and busy professional working in the computer software industry, I found that just managing my daily activities was all-consuming with little time available to focus on my growth, my personal development, and transitioning to my “forever” career. I called upon Cheryl and instantly felt that she understood my end goals even though I could not articulate the details.   She has given me the skill set to set goals with achievable tasks and reasonable deadlines.  However, what I like most about working with Cheryl is receiving the wonderful insights gained from her own career, relationships, and experiences.  Because of her, I am on the right path with a great map and a solid sense of direction and accountability.

Joseph L. — CEO, Dinergy Wealth Management
Executive Team Coaching

I called upon Cheryl and instantly felt that she understood my end goals even though I could not articulate the details.  Read More

As a parent and busy professional working in the computer software industry, I found that just managing my daily activities was all-consuming with little time available to focus on my growth, my personal development, and transitioning to my “forever” career. I called upon Cheryl and instantly felt that she understood my end goals even though I could not articulate the details.   She has given me the skill set to set goals with achievable tasks and reasonable deadlines.  However, what I like most about working with Cheryl is receiving the wonderful insights gained from her own career, relationships, and experiences.  Because of her, I am on the right path with a great map and a solid sense of direction and accountability.

Allison J. — Wife, Mother, Software Sales Consultant
Individual Coaching

Chief Strategic Partner

Cheryl Williams is a Certified Life Coach, Trained Mediator, and Qualitative Research Consumer Insights Expert with a Masters in Conflict Engagement & Management.

Her experience includes 20+ years in Consumer Package Goods R&D and 10+ years in Team Management & Leadership Facilitation.